Busy couple of days for Google. I didn’t see any of it coming and it’s Google’s fault.

Well, that’s not completely true, as I was kinda expecting the Nexus S and Gingerbread around about now, but all the rest of the stuff doesn’t feel as well structured. I’ll explain what I mean by drawing that analogy that everyone and their dog has been drawing for like a few years now.

With Apple we now have a pattern as to when they typically present their latest products. It’s a pattern that has developed over the last few years, there have been some alterations, but typically Apple has been pretty consistent.

1. Early summer is all about the iPhone

2. September is all about the iPod (not sure why an iPod is considered a back to school item)

3. October/November is all about the Mac.

4. January/February used to be about OSX, but I guess now it's all about iOS and the iPad maybe?

In any case there is a pattern that any Mac boy can tell you pretty quickly. With Google, it just all seems less formal. Don’t get me wrong, I love Google. Until the very day that I decided to get my iPhone I was contemplating getting an HTC Desire (one of the reasons could easily be for something like this

• I sooooo want cached Google maps.).

It’s a different philosophy at play here. Apple feels organised in every step they make. Google on the other hand feels like the important thing is to get the basics out there (even if no product is shipped). Just the information in an unusable format and then build anticipation and excitement and sometimes animosity, until you finally ship the product, even in a slightly unpolished way.

It happed with Android and it’s happened with Chrome OS.

I’m not saying which is better, because I generally like both companies and what they do, it’s just interesting to see how their philosophies while may have started pretty close to each other have no definitely moved apart as they battle for supremacy in the mobile market.

For those wondering, watch www.youtube.com/googlechrome later on today for when Google releases information about their browser operating system and the machine’s they’ll run on…. 1 year after they officially announced this. How much changes in a year eh?