The first logo design of 2010 is for my oldest friend Yanni’s DJ Collective ‘Viasound’ (playing a range of House and Electronica music) which operate out of Athens, Greece. The guys have been doing this for several years but they’ve not been gaining much traction unfortunately, which is a shame because they truly have a passion for this type of music.

When we were discussing what they were doing wrong, I just kinda had the image of the logo in my head. Of course, it’s not that I think the logo is what is holding them back, but rather my own attempt to make the world slightly prettier. I think that’s ultimately what designers tend to want to do - prettify the world.

The idea just came through, and it just wouldn’t let go. We were out for some Italian and I quickly started scribbling these things down onto a napkin while talking to him. From that napkin, I just kept doodling until I got the angles that I felt worked the best.

The technique of using your brain to fill in the rest of the logo is something that is widely used in comics, but I think it works effectively in this design as well.

Seems I’ll be designing a logo a month (at least that’s the route I’m on at the moment). I’ve got another 2-3 more logos to create for various friends and family. I like doing it because it flexes a specific muscle that I don’t generally tend to use much anymore as I concentrate on my graphic novel.