You don't need a designer. You need a marketeer.

That’s what my brother said to Yanni last week sometime when we were discussing his online radio station as he was lamenting that not many people were listening to his station. That got me thinking about Habari. It’s been going on for a while now, and yet I don’t feel like the software has hit a critical mass, which is a shame. I think there are several reasons for this, but I’ll start with the first part in trying to help the guys and gals move forward.

Branding

I'm not actually surprised that a proper branding and logo were not agreed on, past the h-dumbell thing. Yes, you can kind of see the H in there, and if you really really try (after someone points it out to you) you might see a bell in there as well, but what that doesn't have much if anything to do with the software, what it does or what it is?

To be completely blunt, from an aesthetic POV it’s not terribly elegant and doesn’t really convey anything about the actual software, the community, etc. That eyesore has to be sorted out for the good of the software (I’ll be going into this in more detail in a future post). Rather than just bitch and moan about something, and not actually do anything about it, I thought I’d take up the challenge. The thing is I did attempt to do this 3 years ago, and I came up with this lovely collection:

Yeah, shut up. I can actually see my thought process, but I guess at the time I was more interested in making something that appealed to the people that had originally started the work (the original Cabal). Thankfully, now I’m just out to make a good logo, that people can use in a plethora of applications, is memorable as the Habari software and is nice enough for me to want to include said mark on my website as well.

Obviously the logo should reflect the software itself, which I have repeatedly been calling it elegant, both in code and in design.

The Question

So I sat down at my desk last night, thinking I'll spend a couple of hours on this tops, and I wrote down:

1. Habari

2. What's the news?

Then I paused. Why the hell didn’t I think of this before? Habari may by definition be a noun, but it’s also a question. What’s the news? Habari is also the answer, a method to provide the news online. The simplest answers are sometimes staring you in the face. The logo should be the question mark. For some reason I instantly knew how that question mark was to look like, at least in my head, but first I thought I’d try seeing what it looks like with some typical typefaces, Helvetica, Gill Sans etc. This is what it looked like:

Convinced that the actual idea had legs and the more I thought about it the more I was convinced that this as an idea is a good one I started sketching. The thing is I didn’t need to sketch for long, because like I said the second I had the idea, the logo was fully formed in my mind. There would be no harsh lines. The reason for this is because that’s not what Habari is about. It’s about elegance, not sharpness. It does things slightly differently than other to smooth your general experience (this is evident from the installer through to the admin panel and beyond).

So here’s my proposal for the new Habari logo:

I’ve also included this set of iterations, which show the logo in both dark and in light colours, on white and on dark backgrounds. The logo remains distinct in all these incarnations.

This next set shows the logo at different sizes: 100px, 75px, 50px, 25px and 16px - click here for the full size of the image.

There have been other attempts at looking at this in the past, all of which have failed, so I don’t think that this time is going to be any different, because it’s a very touchy subject (which is why it’s not moved forward in 3 years). I don’t really expect anything from this exercise to be honest, except that I for one want to at least know that I tried to help in this regard and gave a viable (and hopefully useful) alternative.

And if anything, it would make an awesome t-shirt as well: