The new London 2012 branding was unveiled today and seriously, it’s very funny how the organisers have got this soo spectacularly wrong. I don’t even know what the fuck this piece of shit is actually meant to be (also check out the absolutely heinous website) .

Update: Seems they’ve launched the site 4 days early since they saw what an absolute pile of shit their ‘placeholder’ actually was. I mean my placeholder is not better but at least you can read the text and it doesn’t hurt your eyes from the sheer stupid colour choices.

I’m to understand that it says 2012 but I mean seriously, what the hell were they thinking.

What I find really ironic is how the British design press (Creative Review, I’m looking at you) kept harping on how the Athens Olympics logo just wasn’t all that great. Personally and I’ll admit that my opinion on the subject may be slightly biased but I thought the Athens Olympic logo was miles better, miles and miles better.