Yeah like something this big was going to happen and I wasn’t going to comment on it? Haven’t I taught you anything? When I heard that this was going to happen, I swear I thought that is was a bad idea. DC’s bullet is timeless. It’s a classic and it’s something that we all know (at least those of us who give a damn). Think about it, the only other comic book company to have a distinct logo would be Image comics, and even that got a slight overhaul a few years ago.

So I waited for the finished product to be shown before I could pass judgement. If the bullet is going to be replaced, then it has to be replaced by something, bigger, better and brighter. Something that won’t look dated after a while (like 1 year) and something that’s obviously versatile for all the new things that they want to slap it across.

Does this latest iteration actually work for me? Honestly the short answer is no. I like certain elements of it, and I think they’ve done a pretty good job with certain parts (like the oval shape and the single star), but I think they really dropped the ball on the font of choice, as it’s a pretty ugly choice of font in my opinion.

Thing is my opinion counts for shit, as they’ve gone and done it without consulting me, bastards. I will not forget this insolence. One of the things however that I find really annoying is how the assholes on the message boards think they know what’s right. Guys american comics have been known to have some of the worst if not the worst graphic design in publishing history. Oh sure there are some serious gems that break, nay shatter that rule, but as a whole taken as a general point, it’s all pretty weak.

Best graphic designer working in comics today is the great Ryan Hughes and Chip Kidd. Every times I see a book that’s well put together I’m usually not surprised that it was designed or these gentlemen had a hand in the design of the book.

So back to the asswanks on the board, who give their completely uneducated opinions and then rally around someone who posts a crappy rendition. Please, DC aren’t that moronic to just jump for the first thing. I’m sure they had hunderds of iterations before they came up with what they thought was a winner. Oh sure it doesn’t mean they got it right, but I can understand what they’re trying to achieve.

Points that could improve the current new design would be the typography and choice of font could have been better in my opinion, and maybe the gradients could have been done without, since those will look dated in 4 years time.

Here are few good links if you want some insight into the creation of this logo:

<li><a href="http://www.newsarama.com/forums/showthread.php?s=&threadid=33582">Richard Bruning on the design of the new logo</a></li>


<li><a href="http://www.newsarama.com/DC/Countdown_more/DCLogonewLevitz.htm">Paul Levitz on the logo</a></li>