@cabtastic I spent 5 years in that mode on my newsletter Stet, I quickly realised was that I was doing it wrong and never reached the audience that I thought the newsletter deserved. After reading The Art and Business of Online Writing, I realised the errors of my way. Go where the audience is and use their platform to build your own and then keep building from there. Otherwise, you might end up like me, 5 years with a set of articles and site I am incredibly proud of, but with no traction. I found so much more traction on LinkedIn for my stuff.