2 Micro Brand Watch Releases

As I dip my toes into the world of watches, I have decided to play around in the micro brand side of things and slowly move into more expensive options as I build my collection. There are two brands that seemingly have cornered this market as far as I’m concerned with their offerings are Vaer and Sternglas. What’s great about both is that they are not targeting the same styles, however they are approaching things in a very similar manner. One is based in the U.S and the other in Germany and both released a watch this week.

The interesting things relating to watch materials and colours are happening in the micro brand space. These new manufacturers do not have heritage to rely upon and so they have to provide a compelling reason to buy them over more established brands (that are likely to be here, 10, 20 years from now). These two brands don’t skimp on the specifications and have stayed true to their chosen design aesthetic.

Modesto

Sternglas has just released the Modesto, a very enticing watch with the option of a very simple black or white dial design. This naturally appeals to me on several levels, however if I think their very first idea, the Naos a better distillation of what they are good at.

D4

I am definitely not on the market for another Vaer watch (considering I just got one a month ago), but this is a real beauty. The D4 is their entry model dive watch. What I love about these dive watches is how the naming directly relates to their faces. I would have loved a Tropic version of the D4, however if I was to go for one of these D4s it would be the Atlantic version.


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