Writing on the web
While going through my Twitter archive, I realised several things which are going to greatly inform the way I write on the web in the future:
- While linklogging is fun, easy and in many ways the fabric that makes up the internet, it’s existence is fleeting. Maybe that link will remain valid for 10 years; or maybe it will last for 6 months. The value is the commentary, opinion or observation and what was important at the time rather than the thing itself. What caught your attention, why should you care, etc.
- The mundane rituals of your life now will seem facinating in 10 years time, because likely those same rituals will have changed, or you’re with someone else, or in a different country. Take a moment to capture your life as it’s playing out now to help trigger some nostalgia further down the road.
- Own your stuff. It’s important because you ultimately control the format that they’re in, now and in the future. I’m looking at you Twitter/Tumblr and your shortening links.
- Once you’re 80% happy with the way your site looks like, move back to writing, photographing, drawing, whatever. Leave the final 20% for slow, purposeful and incremental enhancement.
- If you’re wondering what type of style you should write, take some advice from one of the guys doing it the best (kottke), write as though you’re writing to a friend in an email.
- Who cares about categories and tags.