On Email Pixels

And like that war on the email pixel has been declared. I’m not going to say I will miss it. The only useful aspect of this technology for me is to see who has or hasn’t opened an email in a while. Truth is even then I haven’t used this feature to cull addresses.

I imagine that this then becomes an issue only as a newsletter grows. There will have to be new solutions adopted to address this. This could be as simple as a yearly poll that asks you to confirm you still want to receive the email, otherwise you will be removed. This might get annoying if everyone adopts the same technique (think that GDPR shitfest from a few years ago).

What people click on is even of less interest. I’m just just happy they found it engaging. I guess in the new world of newsletters, the only thing that matters is if someone signed up or removed themselves. If they sent you a response. Nobody ever seems to forward on an email so no need to worry about that.


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