I have struggled mightily with working out how best to use Twitter. It is a tool with infinite connections. The main issue is that it has never clicked with me. I struggle with finding people to follow and what to post on a regular basis.
The reason I keep coming back to the platform is down to reach. Now in my second year of publishing my newsletter, it has expanded considerably since those initial steps, but it is a long journey.
I keep coming back to this quote from Seth Godin:
Marketing is the generous act of helping someone solve a problem. Their problem. Marketing helps others become who they seek to become.
What problem am I trying to solve? Trying to help people understand the built environment and what we are doing to destroy or protect our planet by way of construction, architecture and policy.